Abstract
An explicit form for the orientating potential acting in uniaxial liquid crystal phases is derived, by analogy with the surface anchoring potential which determines the orientation of macroscopic anisometric particles. The surface of a molecule is determined by describing the molecule as an assembly of van der Waals spheres. The model is successfully applied to predict the ordering tensors for a variety of systems, namely, solutions in nematic solvents of small and rigid probes, or relatively long n-alkanes with many degrees of internal freedom, and pure nematogens formed by aromatic cores attached to flexible chains.