Time and space in Beijing's Olympic bid

This article examines how Beijing presented an Olympic bid that not only won the city the right to host the Olympic Games, but also served to increase the legitimacy of the IOC. Through discourse analysis, it is shown how Beijing was depicted as a natural choice for the next Olympic host city. Certain notions of time and space were fundamental in this presentation. The meanings of concepts related to time and space were determined by their oppositions – ‘modernity’ was defined in relation to ‘underdevelopment’, ‘the new’ was described in relation to ‘the old’, and ‘the West’ was opposed to ‘the Orient’. Beijing was constructed as an Olympic city within the context of two strongly modernist ideologies of the Chinese government and the Olympic Movement. ‘Olympism’ was portrayed as the driving force behind modernity and associated with universalism, the new and the Western world.

Keywords:

• China
• hallmark events
• nationalism
• Olympic Games
• place marketing

Notes

Transcripts of unpublished video recording of the 112th IOC Session, Moscow, 12 July 2001 (kept in the Olympic Museum in Lausanne, Switzerland).