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Original Articles

Client Relationships in Instructional Design

Pages 102-110 | Received 15 Jun 1979, Published online: 09 Jul 2006
 

Abstract

In a consultative environment the approach and management skills of the instructional designer, producer or evaluator are crucial to the successful completion of the project While many designers develop skill and evolve a style that ‘works’ for them, new designers must avoid basic pitfalls that can impair the relationship with their clients. In this paper the unique relationship is discussed in terms of the assumptions and expectations of client and designer. Four common counselling models are used to identify assumptions and successive phases in the development of effective working relationships, such as: creating the relationship, identifying expectations and goals, managing the continuing relationship and concluding the relationship.

After considering a number of factors that are viewed by academic staff as crucial to the successful completion of an instructional design project, the paper concludes with a summary of factors contributing to effective relationships.

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