Programmed Materials in Business Studies ‐‐ Diagnostic Analysis for Topic Selection, Programme Design, Use and Effectiveness

Abstract

A procedure was devised to diagnose ‘problem’ topics in economics and commerce courses followed by first year part‐time and full‐time business studies students in a further education college.

The procedure comprised four stages:

1.	Analysis of mean test scores.
2.	Analysis of mean examination question scores.
3.	Analysis of examination question attempt rates.
4.	Analysis of student attitude questionnaires.

This procedure resulted in the identification of two particular problem topics ‐‐ ‘Demand, Supply and Market Prices’ in economics, and ‘Business Calculations’ in commerce.

Programmed materials were written and validated, and used in the teaching of these topics over a period of two years. Effectiveness was ascertained by reference to mean test scores, mean examination scores, examination question attempt rates and student attitudes.