Abstract
In the speech at Berkeley, Carmichael revealed a potential in discourse that enabled him to develop, from out of the confines of a tactical rhetoric, a strategic rhetoric of blackness. Close analysis of Carmichael's speech, grounded in Burke's paradox of purity, illuminates the internal logic of Black Power, as well as Carmichael's use of reflexivity, reversal, deconstruction and re‐construction of dialectical terms and relationships. Contemporary discursive practices addressing issues of civil rights and race are then examined in light of the principles and purposes developed by Carmichael. The results challenge rhetorical scholars and critics to disrupt reliance on dialectical constructions within discourses of race.