Need gratification, expectation fulfillment, equivocality reduction, and constraint‐reinforcement conceptualizations have been proposed for the satisfaction construct. Analysis and application of these perspectives to communication satisfaction reveal a number of serious shortcomings. A new perspective, the discriminative fulfillment approach, was developed to overcome these problems. The perspective defines satisfaction as the reinforcement of behavior associated with discriminative stimuli and suggests the investigation of performing and perceiving discriminative stimuli and producing appropriate behaviors and reinforcement.
Toward a conceptualization of communication satisfaction
Reprints and Corporate Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
To request a reprint or corporate permissions for this article, please click on the relevant link below:
Academic Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
Obtain permissions instantly via Rightslink by clicking on the button below:
If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.
Related Research Data
Related research
People also read lists articles that other readers of this article have read.
Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.
Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.