This essay treats “language‐in‐use” as an index of rhetorical efficacy, suggesting that the substance and form of verbal reactions to discourse may reflect the degree of audience internalization. It is concluded that language‐in‐use assists the critic in determining whether changes in thinking and behavior are occasioned by words or actions—or a combination of both.
Quarterly Journal of Speech
Volume 66, 1980 - Issue 1
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Related Research Data
Burkean scapegoating, mortification, and transcendence in presidential campaign rhetoric
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