Integrating ideology and archetype in rhetorical criticism

This essay develops an approach to rhetorical criticism by integrating the work of Marxist literary critic Frederic Jameson with that of the depth psychologist C. G. Jung. The emergent perspective reconceptualizes the cultural psyche as composed of historical and universal elements, redefines the rhetorical and moral functions of narrative texts, and casts the rhetorical critic as an agent of moral change.