Abstract
One of the greatest challenges we face in kinesiology is changing behavior—specifically, converting habitually sedentary individuals into active human beings. This task is not an easy one. Thus, when we adopt Easy Street strategies that focus on introducing, informing, and entertaining, we have very little hope of effecting such conversions. Easy Street thinking, I claim, rests on a neglect of our biological roots as embodied creatures who grow both muscles and new lifestyles slowly in the face of some kind of persistent test.