Abstract
Recent work in cognitive science highlights the importance of exemplar-based know-how in supporting human expertise. Influenced by this model, certain accounts of moral knowledge now stress exemplar-based, non-sentential know-how at the expense of rule-and-principle based accounts. I shall argue, however, that moral thought and reason cannot be understood by reference to either of these roles alone. Moral cognition—like other forms of ‘advanced’ cognition—depends crucially on the subtle interplay and interaction of multiple factors and forces and especially (or so I argue) between the use of linguistic tools and formulations and more biologically basic forms of thought and reason.