Quality assurance

Abstract

Extract

Over the last decade one of the most significant developments on the New Zealand argricultural scene has been the growing recognition that we are in the business of producing food products and marketing them to the world. The key wordsare “food” and “marketing”; the change, from trading in bulk commodities to marketing brand name products to the consumer. If we are to win the race for the consumer's dollar, then our brands have to be synonomous with invariable high quality and purity. If we are to retain access to the world markets and the chance to compete, there is no more effective ally than consumers who want our products. Both the right to compete and the ability to compete depend on the same basic product characteristic; quality and purity standards that are consistently as good as our competitors' and, if at all possible, better.