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Abstract
On November 17, 1998, three individuals were detained by local police in Lubbock, Texas for attempting a pigeon drop scam in a Wal Mart parking lot. The three suspects were the head coach, an assistant coach, and the husband of the head coach from the visiting Hampton University women's basketball team. The three were eventually proven innocent and released, but not before a crisis involving racial overtones had been initiated. The case study explores the crisis management responses of Texas Tech University and Lubbock, Texas and the implications for the study of crises involving race.