A Multiple Discourse Approach to Health Communication: Translational Research and Ethical Practice

Abstract

Experiences with the pursuit of health communication research are discussed in terms of barriers and facilitators to conducting this work. These experiences are considered for generalizable principles relating to the conduct of translational research. The importance of acknowledging the values and agendas which underlie the pursuit of translational research is emphasized. The contributions of both qualitative and quantitative methodologies to pursuits of translational projects are acknowledged. Finally, the need for communication scholars to participate in interdisciplinary endeavors is advanced as a goal with benefits for sharing the field's theory and research insights, and to expand our own knowledge about other disciplines.

Keywords:

• Translational Research
• Multiple Discourse Approach
• Ethical
• Behavior Adaptation

Additional information

Notes on contributors

Roxanne Parrott

Roxanne Parrott is Professor of Communication in Pennsylvania State University's Department of Communication Arts and Sciences