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The Physician and Sportsmedicine Volume 15, 1987 - Issue 5
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Original Articles

Fitness and Exercise in Advertising: Mining a National Mania

Terry Monahan
Pages 160-168 | Published online: 11 Jul 2016
 
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Abstract

Advertisers are using images of fitness to promote just about every product from cosmetics to candy bars. But these campaigns may increase public acceptance of products that do little to promote health—or that may even harm it.

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