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Abstract
This study tested two hypotheses concerning productivity and emotional tone as a function of chromatic TAT cards. Two groups of 13 males and 13 females were presented with achromatic and chromatic slides of cards 2, 3BM, 4, 6BM, and 7BM, in counterbalanced order. The main effects of sex membership, order of presentation of stimuli, and color were evaluated. Color did not have a measurable effect. However, a conceptual and aesthetic effect may occur. Males and females differed with respect to emotional tone and response productivity.