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Articles

“This Is IT!”

The PR Campaign by Wendell Smith and Jackie Robinson

Pages 151-162 | Published online: 04 Jun 2019
 

Abstract

This article reveals and examines Jackie Robinsons little-known role as a columnist for the Pittsburgh Courier during his groundbreaking first season with the Brooklyn Dodgers in 1947. The twenty-five weekly columns are placed into historical context by comparing their characterizations of the events of that season against later, fuller, and in some ways more accurate accounts from Robinson and others. This study seeks to hold up the picture or gallery of pictures that he wanted his readers to see, pictures that framed the events of that season. Identifying what Robinson and Smith selected and emphasized, and what they left out, points to alternate texts and alternate meanings. Importantly, the absences and omissions could say much about what Robinson signified in presenting that first season in an unrelentingly positive light.

Additional information

Notes on contributors

Brian Carroll

BRIAN CARROLL is an associate professor in the Department of Communication at Berry College. He would like to thank Tim Wiles, the director of research at the National Baseball Hall of Fame Library, for his generous help in locating sources, and readers Robert Frank, Chris Lamb, and Larry Lester.

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