Trends in Magazine Coverage of Environmental Issues, 1961–1986

Abstract

A study was conducted to measure trends in the coverage of environmental issues by popular magazines during the 25-year period 1961–1986. Three hypotheses were suggested: (1) the coverage of environmental issues would increase into the 1970s, then decrease to a steady level in the 1980s that was slightly higher than that of the 1960s; (2) environmental articles would become more mainstream; (3) there would be little change in the tendencies to rely on certain sources, to suggest biases, and to fail to stress risk. Entries under environmental subject headings in the Reader's Guide to Periodical Literature were tabulated, and content in four national consumer magazines was examined. Data supported the first two hypotheses but failed to support the third.