Business-Environment Attitudes and the New Environmental Paradigm

Abstract

This study examined attitudes about business and the environment in a sample of 237 business students, using a 14-item measurement scale, the Business-Environment Questionnaire. The study also explored the underlying worldview concerning the environment using the New Environmental Paradigm Scale (Dunlap and Van Liere 1978). Overall, the study found the expressed attitudes of the sample to be strongly pro-environmental and primarily related to a concern for the balance of nature. The results appear consistent with the emergence of a “New Environmental Paradigm.” To the extent that attitudes of contemporary business students indicate the future orientation of the business community, corporate policies toward the environment may undergo a considerable shift in the future.