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Abstract
The environmental movement began in 1970 with public concern over pollution issues, but it has since broadened considerably. Public support for environmental protection is generally high, yet the depth of this concern has been questioned by some who note the limited number of behavioral responses aimed at solving environmental problems. In this article, the relative importance to university students of various environmental issues and the acceptability of potential solutions or tradeoffs necessary for attaining environmental benefits was explored. A New Environmental Paradigm (NEP) growth and technology scale was applied to explore the relationship between attitudes toward economic growth and technological solutions and the importance of environmental issues and acceptability of potential solutions or trade-offs for solving environmental problems.
