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Editorials

Editorial

Pages 359-365 | Published online: 14 Dec 2009
 

Notes

1. All except the articles by Gunaratne and Dissanayake were presented at the international conference on ‘De-Westernizing Communication Research: What Is the Next Step?’ The conference was held in Taipei, Taiwan, December 13–14. It was organized by the College of Communication, National Chengchi University (NCCU), Taipei, Taiwan, and funded by Taiwan's National Science Council, Ministry of Education, Central News Agency, and the Project for Excellence in Communication, College of Communication, NCCU.

2. The term ‘mainstream West’ is used here rather than ‘West’ because most of the communication models, theories and paradigms in the literature were originated from a few (but not all) of the nations in Europe and North America.

3. ‘Eurocentrism’ is often used in place of ‘Westerncentrism’ as the biases implied in these terms were rooted in the seventeenth and eighteenth-century Europe. CitationShohat and Stam (1994, p. 1), however, suggested that Americancentrism should be incorporated as the USA is home to most communication theories.

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