The door opens to a thousand blossoms: A preliminary study of communication and rural development in China (1979–88)

The economic reform underway in China from 1979 has brought remarkable change to the country, particularly in rural areas. What role do communications play in the process? What kind of communications via different media occurred in the consequential rural change? Does it have something to offer about communication and development? What can be improved and what should be continued with regard to communications in rural China? The purpose of this paper is to try and find answers by looking at the communication activities in rural China, with data from newspapers, personal observations and other literature. The analysis is based on existing theories followed by conclusions and implications for policy and planning. It is pointed out that concerns about basic human needs are the fundamental guideline for communication for development. Communications would greatly enhance development when basic information needs are met, which leads to fulfilment of basic human needs.