Market competition and media performance examining primetime series in Taiwan

Abstract

This paper studies the relationship between market competition and media performance in Taiwan. A close examination of the existing literature reveals that no conclusive findings have been published; some studies discovered positive relationships and others discovered contradictory ones. Using content diversity of TV programmes to represent media performance, this study analyzed the diversity among primetime series ran by the three TV stations in Taiwan. Three indicators were employed to measure diversity: duration of series, diversity of vertical programming, and the numbers of actors.