How research can help broadcasters

Abstract

Since the production and composition of broadcast programmes constitute specialised work, there is often the likelihood that the work is based on self-justification of the practitioner as a professional. It may be dangerous to rely on the personal judgment of a broadcasting specialist. It is necessary to ascertain opinions, likes and dislikes of people in a larger context so that broadcasting programmes can respond and reflect such changes in the information desired by people. And this can only be achieved by research undertaken on scientific lines. Research in broadcasting thus performs an indispensable function in making broadcasting a part of society.

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Notes on contributors

Kichiro Ono

Mr. Kichiro Ono is President of Nippon Hoso Kyokai (Japan Boradcasting Corporation), Tokyo, Japan.