Is the Asian broadcaster serving two masters or one?

Abstract

The role of broadcasters in developing countries eludes definition because of the often nebulous nature of the task they are called upon to perform — of taking orders from the administrators and planners and executing them without courting public apathy. Often the broadcaster in governmentcontrolled networks finds himself in a field where actual decisions come from the top and where he is answerable to the public.

Using the impasse as a hopping plank, the authors discuss the possibilities of a meeting point between the administrators, planners, broadcasters and the public within the overall requirements in meeting a “national interest.”

Additional information

Notes on contributors

Y.V. Lakshmana Rao

The article, as it appears here, is a slightly modified version of a paper presented by Y.V.L. Rao, Secretary-General and P.R.R, Sinha, Senior Research Specialist, Amic, at a regional conference on “Broadcasting in the National Interest” organised by the Asian Mass Communication Research and Information Centre, in collaboration with the Asian Broadcasting Union at Singapore from November 10-14,1974.

P.R.R. Sinha

The article, as it appears here, is a slightly modified version of a paper presented by Y.V.L. Rao, Secretary-General and P.R.R, Sinha, Senior Research Specialist, Amic, at a regional conference on “Broadcasting in the National Interest” organised by the Asian Mass Communication Research and Information Centre, in collaboration with the Asian Broadcasting Union at Singapore from November 10-14,1974.