Audience production functions: a new look at the economics of broadcasting

Abstract

With the growing trend toward a multidisciplinary approach to the study of mass communication, the production function approach of microeconomics is employed here to determine the preferences of television audiences based on the attributes of programmes telecast. The approach may benefit broadcasters in planning their programmes to achieve maximum reception or costeffectiveness.

Additional information

Notes on contributors

Oscar H. Gandy

Oscar H. Gandy, Jr. is attached to the Howard University School of Communications, Washington D.C.