Abstract
India’s Satellite Instructional TV Experiment (SITE) has once been described as both an engineering success and a communication failure. As a pioneering effort in direct satellite broadcasting in a developing country, it was only too easy to be dazzled by the impressive technological gadgetry. There are lessons to be learnt, both in the resounding success of plucking signals from outer space using chicken wire mesh, as well as in the pathetic lack of understanding of the audience back on Earth. The failure is not altogether unavoidable.
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Binod C Agrawal
Binod Agrawal is Scientist & Coordinator, Space Applications Centre, (India).