The direction of norms and effort for information transmittal

Abstract

Empirical and theoretical research into the diffusion of innovations and information transmittal have far-reaching implications for developing countries. How people perceive new information and new technology, and whether they accept and adopt these, may ultimately decide whether development efforts — to raise national consciousness, productivity or to promote new working methods — will work. Any new light shed on the way Man behaves in his social milieu is, therefore, to be welcomed.

Additional information

Notes on contributors

P. N. Kaul

P. N. Kaul is Head, Division of Extension, Information & Statistics; Central Institute of Fisheries Technology, Cochin (India).