Abstract
From 1925 to 1950, NHK monopolized public broadcasting services in Japan. Today it is still the most watched TV network in the country, but competition from commercial broadcasters is getting increasingly stiffen What steps is NHK taking to ensure that it will remain as Japan’s most influential radio and television network in the 21st century?
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Shinichi Shimizu
Shinichi Shimizu was an NHK staff correspondent during the 1960s and 1970s who was based in Accra (Ghana), London, Cairo and New York. He is currently a consultant to NHK’s Corporate Planning Bureau on international affairs and is a member of the International Institute of Communications and the Japanese Society of Information and Communication Research.