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Original Articles

The Strategic Importance of Organization and Leadership in National Development Communication Programmes

Pages 155-162 | Published online: 23 May 2016
 

Abstract

This paper discusses the structural dimension of communication, particularly that of organization which is designed to meet strategic challenges. What style of management to follow? How is communication exchange achieved and participation maximized? On the whole, the aim is to understand why some organizations succeed unlike others.

Additional information

Notes on contributors

Jesucita L. Sodusta

Dr Jesucita L. Sodusta is a development consultant based in Hong Kong. She also lectures at the Department of Sociology, University of Hong Kong and is the author of several books and articles.

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