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Abstract
This paper examines the importance of the roles played by radio, television and the newspapers in bring developmental messages to rural households and villages. It suggests that programmes and articles written to upgrade the skills and knowledge of the womenfolk in these villages should prove to be beneficial to the rural society as a whole as women play a significant role in the home as well as in operations outside the home.
Additional information
Notes on contributors
Ranjit Singh
Dr Ranjit Singh is the Director, Communication Centre, and Dr (Mrs) Gurmeet Kaur is a research scholar at PAU, Ludhiana.
Gurmeet Kaur
Dr Ranjit Singh is the Director, Communication Centre, and Dr (Mrs) Gurmeet Kaur is a research scholar at PAU, Ludhiana.