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Findings

How Informative are the Prime Time Television Commercials in India?

Pages 168-172 | Published online: 20 May 2016
 

Additional information

Notes on contributors

Catherine N. Axinn

Catherine N. Axinn is Assistant Professor of Marketing and International Business, Department of Marketing, College of Business Administration, Ohio University.

Vijay Krishna

Vijay Krishna is a doctoral student, School of Interpersonal Communication, Ohio University.

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