One-Way Information Flow

Abstract

Satellite technology has made it possible for television programmes broadcast from one country to be received in another country. The producers need not be conscious of the recipients in another country because the programmes are not designed for them. An ‘information rich’ developed country like Australia has the technological capability to produce and distribute information relevant to its audience and transmit it to ‘information poor’ developing countries like Papua New Guinea (PNG). In most cases information thus received is culturally irrelevant. The programmes promote the culture and values, needs and aspirations of the dominant information producers and disseminators rather than those of the passive information recipients.

Additional information

Notes on contributors

Musawe Sinebare

Musawe Sinebare is working on his doctoral thesis on Information Technology, Education and Training at the University of Wollongong, New South Wales, Australia.