![Sample our Arts journals, sign in here to start your access, latest two volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/110799/TOC-Subject-Sample-2021-Arts.jpg"})
Abstract
In the coming digital age of broadcasting plenty, when people who want to can have access to many more television channels and radio stations than today, what justification will there be for continuing to support public service broadcasting? What can public broadcasters provide that commercial broadcasters might not in a fully commercial system? The answer lies in the need for public broadcasters to both seize the opportunities provided by the new technologies and to be more alert to the changing needs of an increasingly diverse and demanding audience.
Additional information
Notes on contributors
Robert Phillis
Robert Phillis is BBC Deputy Director-General and Chief Executive BBC Worldwide. This is an extract from a paper presented at the NHK Broadcasting Conference to the ‘Public Service Broadcasting in a Digital Age’.