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abstract
This study investigates Korean immigrants’ media usage patterns based on the uses and gratifications perspective. MANOVA and a hierarchical regression were used and the results from the two different methods are consistent with each other. The uses and gratifications perspective was applicable in explaining Korean immigrants’ American media usage patterns but not in explaining their Korean media usage patterns. We surmised that the difference in these results occurred due to the hybrid character of the Korean media content, which reflects Korean and American cultures.
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Notes on contributors
Seung-Jun Moon
Seung-jun Moon and Ju-yong Ha are both Assistant Professors in the Department of Communication and Information at Inha University, Incheon, Korea.
Ju-Yong Ha
Seung-jun Moon and Ju-yong Ha are both Assistant Professors in the Department of Communication and Information at Inha University, Incheon, Korea.