Abstract
The Biomedical Photographic Communications Department of the Rochester Institute of Technology, offers the only Bachelor's Degree in this field in the USA. With over 80 students, the curriculum and its delivery have been continually challenged by the 'New World' of imaging and the demands from the industry where the graduates will work. This paper will examine the programme's recent strategic decisions about curriculum and the future directions for educating tomorrow's professionals. The paper specifically assesses aspects of what is taught, how it is taught, and other relevant issues specific to equipment, networks, ethics, expansion, and extracurricular activities that have been put in place.