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Abstract
A school‐based programme designed and run by the New Zealand Ministry of Transport Education Division and school personnel to increase the use of safety helmets by pupils at an inner city intermediate school was evaluated. The three phase intervention consisted of: information on the benefits of safety equipment, instruction modules focused on road safety and helmet use in several curriculum areas, and random prizes for wearing safety helmets. Direct observation at the target school and the notreatment control school served as the primary dependent measure. Across time a statistically significant difference in helmet usage was evident in the experimental but not the control school. Implications of this study for cyclist safety are discussed.