Memory for Expository Text: the effects of verbal and pictorial enhancements

Abstract

Previous research has shown that pictures can be effective in enhancing text memory. For example, Waddill and McDaniel (1992) found that pictures depicting detail information in an expository text effectively enhanced recall of those details and pictures depicting relational information effectively enhanced recall of those relations. However, the research on picture enhancement effects raises the question of whether the mnemonic value of pictures is simply a by‐product of having drawn attention to parts of the text through selective repetition of text content. The present study addressed the question by comparing the relative effectiveness of pictures versus simple verbal captions in promoting text memory. The results replicated the Waddill and McDaniel (1992) pictorial enhancement effect. However, the results showed that repeating the targeted information in a verbal caption was as effective as providing a pictorial illustration, thus suggesting that repetition of text content rather than nonverbal pictorial illustrations produced the effect. The findings generalized across three texts that differed in the amount of spatial content they conveyed.