Knowledge-sharing in virtual communities: familiarity, anonymity and self-determination theory

Abstract

Although the role of motivation has been emphasised in knowledge-sharing literature, traditional motivation theories, such as self-determination theory (SDT), have not been actively used as a research framework in knowledge-sharing research. The purposes of this study are twofold. The first objective is to propose a model, based on SDT, to test the effect of the three basic psychological needs – perceived competence, perceived autonomy and perceived relatedness – on knowledge-sharing behaviours in virtual communities. The second objective is to explore the effects of familiarity and anonymity on the basic psychological needs to better understand individuals’ knowledge-sharing behaviours in virtual communities. The results show that perceived competence and perceived relatedness influence knowledge-sharing behaviours in virtual communities; however, perceived autonomy does not influence knowledge-sharing behaviours; familiarity influences positively perceived competence and perceived relatedness, and anonymity influences negatively perceived autonomy and perceived relatedness.

Keywords:

• self-determination theory (SDT)
• knowledge-sharing
• virtual communities
• familiarity
• anonymity