A meta-analysis of M-commerce continuance intention: moderating impact of culture and user types

ABSTRACT

Mobile commerce (m-commerce) research has gained considerable traction in the last decade. Researchers have shown significant interest in assessing the users’ continuance intention for m-commerce by using the Expectation-Confirmation Model (ECM). The ECM has been applied across varying contexts and hence, comprehensive conclusions cannot be drawn. Hence, the present study conducted a meta-analysis of the extended ECM in the context of m-commerce by reviewing 61 publications from the last decade. The study found support for all the relationships in the extended ECM. It further uncovered the partial moderating impact of culture type (individualistic vs collectivistic) and user type (students vs non-students) on the relationships of extended ECM. Finally, the study also discussed the valuable implications for theory and practice.

KEYWORDS:

• Mobile commerce
• meta-analysis
• expectation-confirmation model
• culture type
• user type

Disclosure statement

No potential conflict of interest was reported by the author(s).