Are reductions in ca an experimental artifact? A Solomon four‐group answer

Abstract

Beatty, McCroskey, and Heisel (1998) argue that a limitation of current intervention research on communication apprehension is that the experimental designs employed in this research have failed to take into account the effects of testing on participants, among other things. To address this issue, this study employed a Solomon Four‐Group Design, which controls for testing effects, to examine whether systematic desensitization, a widely used procedure for reducing communication apprehension, would reduce communication apprehension beyond the level attributable to repeated testing. These data indicate that systematic desensitization produced a significant reduction in communication apprehension that cannot be explained by “testing effects.” The paper concludes with a discussion of the implications of these findings.

Key concepts:

• Communication apprehension
• systematic desensitization
• intervention