Stereotypes and the female politician: A case study of Senator Barbara Mikulski

Abstract

This case study of Senator Barbara Mikulski (D‐MD) documents the successful negotiation of a complex set of general and local stereotypes/expectations arising primarily from gender. By recognizing and addressing these stereotypes/expectations as rhetorical constructs, Mikulski has facilitated women's increased participation in the political arena. This essay pays particular attention to the rhetorical strategies that functioned to broaden the lens through which women in politics are viewed by challenging the femininity/competence double bind. The stereotypes/expectations examined include orientation toward family (female‐identified), availability (female‐identified), and aggression (male‐identified). Mikulski used a variety of rhetorical strategies ranging from recasting to humor, and her efforts can productively inform the campaigns of other women seeking elective office.

Key concepts:

• women
• stereotypes
• expectations
• double binds
• politics
• rhetorical strategies