The role of sexual orientation in predicting outcome value and anticipated communication behaviors

Abstract

The purpose of this study was to (1) examine the role of sexual orientation in determining a positive or negative predicted outcome value during an initial interaction, and (2) to test whether the predicted outcome value (POV) was related to anticipated communication behaviors. Participants (N = 284) completed one of two surveys. The surveys differed only in terms of the opening scenario, which introduced a fictitious target whose sexual orientation was manipulated. The data from this study suggest that learning of an individual's sexual orientation during an initial encounter negatively influences predicted outcome value and anticipated communication behaviors. Additionally, men continue to predict outcome values that are significantly more negative than those predicted by women. The results from this study remain important especially in light of recent research in which interpersonal contact with gays and lesbians has been shown to influence positively heterosexuals’ attitudes toward this minority group.

Key concepts:

• Predicted Outcome Value
• Sexual Orientation
• Gay and Lesbian Identification
• Identity Management Strategies
• Heterosexual Attitudes
• Gender Differences