Sources of differences in communication apprehension between Chinese in Taiwan and Americans

This study investigated whether cross‐cultural differences in communication apprehension (CA) can be explained with regard to cultural orientations, personality traits and component theory. To this end, a total of 618 undergraduates, studying in Taiwan (n = 298) and the United States (n = 320), participated in this study. Participants filled out the Personal Report of Communication Apprehension along with Self‐Construal Scale, the Revised NEO Personality Inventory, Fear of Negative Evaluation, and Self‐Perceived Communication Competence scale. The results indicated that Chinese in Taiwan scored significantly higher in communication apprehension than Americans. The influence of culture on CA was mediated by independence self‐construal, neuroticism, extroversion, fear of negative evaluation, and communication competence. The strongest mediating effect was found for self‐perception of communication competence. The implications of these findings were further discussed.

Key concepts:

• Communication apprehension
• communication anxiety
• self‐construals
• neuroticism
• extroversion
• fear of negative evaluation
• communication competence
• Taiwan
• the United States