750
Views
17
CrossRef citations to date
0
Altmetric
Original Articles

Reliability and Validity of the Generalized Attitude Measure and Generalized Belief Measure

Pages 265-274 | Published online: 07 Oct 2010
 

Abstract

The reliability and validity of two generalized measures are evaluated based on research reported over the past four decades. These measures have been used to record attitudes and beliefs in a wide variety of communication research studies. Both the generalized attitude measure (GAM) and the generalized belief measure (GBM) were designed to be used across contexts–attitudes or beliefs concerning a wide variety topics rather than a single topic. Results of the previous research indicate that the measures are highly reliable (alpha estimates above .90) and have strong face, concurrent, and predictive validity.

Additional information

Notes on contributors

James C. McCroskey

James C. McCroskey (DEd, Pennsylvania State University, 1966) is a Scholar in Residence in the Department of Communication Studies at the University of Alabama at Birmingham, Birmingham, AL 35294-4480, USA.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.