Abstract
This study assesses and compares two forms of measurement instrument for message elaboration in narrative communication research: self-report vs. thought-listing. The validity of the two forms was investigated in a nomological network consisting of need for cognition, message sensation value, identification, transportation, parasocial interaction, risk perception, and behavioral intention. Reliability was also examined. Results showed that the self-report form might be better when the focus was on entertainment-related information, while the thought-listing form might be more advantageous for persuasive information. Implications for narrative communication and future research were discussed.
Acknowledgments
We thank Dr. Jiyeon So and Dr. Robin Nabi for their generosity in sharing the stimuli videos used in this study.