Masculine generics=sexist language: A review of literature and implications for speech communication professionals

Abstract

This article reviews empirically based studies demonstrating gender‐biased perceptions resulting from use of “man”‐linked words (e.g., “mankind”) and third‐person‐singular masculine pronouns. Contrary to commonsense beliefs, neither of these linguistic conventions has been found to he associated with equal likelihood perceptions of female and male referents. Specific suggestions are made for the adoption of alternatives to masculine generics in speech and communication teaching and research reportage. Also, suggestions are made for research and development activities.