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Abstract
The literature on communication theory building, while providing information about the nature of communication phenomena, does not provide students of human communication with a procedure by which theories are developed and tested. The present article offers a classroom‐tested systematic procedure that can be applied to a variety of communication phenomena. From instructions about making the initial observation through a discussion of techniques to develop and test competing theoretic explanations, the present article provides a logical set of alternatives for theorizing about human communication events.