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Abstract
This study examined the frequent, occasional and infrequent rerun viewer for differences in viewing motives and socio demographic characteristics. Two independent samples consisting of 231 and 230 participants were used to test the ability of motives, demographic and socio‐demographic factors from one sample, to predict membership of another independent sample. The results of the discriminate analysis indicated that demographic and social variables are not major determinants of frequent, occasional and infrequent rerun viewers. This project did however, provide evidence that rerun viewing motives are reliable for classifying the frequent, occasional and. infrequent rerun viewers in an independent sample.