Research investigated the production of humor and correlates with the communicator trait of Humor Orientation (HO; Booth‐Butterfield & Booth‐Butterfield, 1991). In Phase One, 161 university students completed four self report scales. Humor Orientation was positively correlated with communication traits of communicator adaptability, concern for eliciting positive impressions, affective orientation, and situational sense of humor. To compare differences in humor production, 57 students from Phase One were recruited on the basis of HO scores. High (N=29) and low (N=28) HOs delivered 3 jokes. High HOs were perceived to be funnier than low HOs both by participant‐observers and by independent coders who listened to audiotapes. However, participant‐observers rated messages significantly funnier than those who only listened to tapes.
Communication Quarterly
Volume 43, 1995 - Issue 2
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