Postmodernism and Heterogeneity of Leisure Tourist Behavior Patterns

Abstract

The concept of postmodernism can be applied to the tourist sector in the search for profiles of visitors at a tourist destination. The purpose of this study is to determine the similarities between tourist characteristics and postmodern behavior. An analysis of latent class methodology is used to help explain the heterogeneity of tourist behavior. This diversity is demonstrated in five groups with some behavior patterns closer to modernism and others closer to postmodernism. Further, different tendencies such as strictly and incipient post-modernism were detected within the post-modern tourists.

Keywords:

• behavior patterns
• latent class analysis
• leisure
• tourist segmentation
• tourist behavior

Acknowledgments

We express our sincere thanks to editors and anonymous journal reviewers who made useful comments and important contributions to this paper.

Notes

a = The manifest variables are O = Organization, E = Expenditure, S = Satisfaction, I = Information and P = Previous Experience

b = The numbers inside the cells are the number of people in the sample